In late May, occasional CHS contributor and Capitol Hill shutterbug and tech guy Matt Westervelt made a strange discovery. Pictures of his face were postered all over Cal Anderson Park. Here’s the BoingBoing account of the grassroots marketing.

It was the online service foursquare come to life. The point of foursquare is to ‘check in’ when you visit locations — typically restaurants or bars. Checking in tells the world what you are up to, lets your friends know where to find you, and, most appealing to a geek like me, tallies a record of the places you like to spend your life on Capitol Hill. And the ‘Mayor’ thing? The person who has checked in at a location the most times in the last 60 days is dubbed the Mayor of ________ . That’s how Matt got to be the Mayor of Cal Anderson Park. A title he has since lost, by the way, to Daniel Y.

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Here’s my mostly unimpressive foursquare report as an example. You can follow my account here. I need to remember to check in more. I could easily be the Mayor of Fuel Coffee, I’m sure.

More fun is taking a look around the neighborhood to see who the mayors are at your favorite Hill venues.

Here’s Natalie E., the Mayor of Victrola…

and Jason W., the Mayor of the Honeyhole. Good call, Jason.

It’s not all hipster hangouts. Important leadership positions like the Mayor of QFC Broadway are also featured.

As well as the Mayor of the Crescent.

There are still plenty of un-ruled venues for aspring mayors. I’ve targeted this prime piece of Capitol Hill real estate, myself. Wouldn’t it be nice to be the Mayor of the 12th Ave Liquor Store?