posted 07/23/09 05:37 PM | updated 07/23/09 05:48 PM

"Inspired by Starbucks" 15th Ave Coffee and Tea: This time there's free wi-fi

The "inspired by Starbucks" coffee shop on 15th ave. opened its doors to the media for a short preview before its grand opening on Friday. Project manager D. Major Cohen,said, "We want to provide a new experience, but the consistency will be the same." More about the opening from CHS later. In the meantime, a few tasty nuggets:

  • They're going to have free wifi
  • And will not accept Starbucks cards
  • Bakery treats are from Essential

Tags: starbucks
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Yes!
Love Essential Bakery...looking forward to having their great baked goods even closer (than Mad Valley).
Comment by linder seattle
4 months ago
( 0 votes ) Recommend this
i don't get it
where is the taxidermy?
Comment by some dude
4 months ago
( 0 votes ) Recommend this
Good idea, bad location.
Really, I think this is a good idea. Starbucks should be applauded for trying something new, but maybe they should have tried it in a neighborhood that actually needs a fun and quirky coffee shop?

15th already has at least 2 decent places to get coffee and I don't think there's a lot of room for a new coffee shop on 15th right now.
Comment by jld
4 months ago
( +1 votes ) Recommend this
RE: Good idea, bad location.
One good coffee shop (on most days depending on whomever behind the country is flipping the attitude with their overpriced coffee). Ladro is questionable on being "good".
Comment by mw
3 months ago
( 0 votes ) Recommend this
It's coffee.
It's just coffee. A place to hang out (if you choose). Spend your money there (if you choose). I've had good coffee and bad coffee at sbux. I've also had good coffee and bad coffee at some of the "local" coffee shop. It's just coffee.
Comment by bicycle3942
3 months ago
( 0 votes ) Recommend this
Strange that they're not taking Starbucks giftcards...
Starbucks' tightrope walk is getting more and more befuddling. I'm talking about the balance they're trying to strike between providing the convenience and consistency of Starbucks, but wanting to seem like a locally relevant, independent, hip store. And all this without coming off as if they're trying to trick their own customers.

But taking giftcards is an easy way to provide the convenience...so why not? Unless they're trying to pretend not to be a Starbucks. But they wrote "Inspired by Starbucks" on the door. There doesn't seem to be a clear strategy...

More thoughts on this decision from a brand strategy point of view: http://www.b2bbranddebate.com/?p=66
Comment by Rob Meyerson
3 months ago
( +1 votes ) Recommend this
starbucks cards
15th ave coffee and tea....Inspired by Starbucks, is now accepting Starbucks cards. thanks.
Comment by d.major cohen
2 weeks ago
( 0 votes ) Recommend this
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