Local filmmaker Lynn Shelton’s Humpday beat a gargantuan at the box office this weekend thanks in large part to Capitol Hill moviegoers. The indie flim laid low Bruno in the pre-destined blockbuster’s debut weekend. Kind of.
Bruno weighed in with more than $30 million in weekend box office receipts.Humpday made $30,000 — but it played on only two screens: The Angelika Film Center in NYC and right here on Capitol Hill at the Harvard Exit. Bruno played on more than 3,000. There’s a little grassroots marketing campaing for the accomplishment winding its way around Twitter this afternoon.
You can add a bit more to that per screen average — Humpday plays at the Harvard Exit three more times today. And it’s for a good cause. A good showing this weekend will help propel the flick into a wide national release: “The more butts I can get into seats this opening weekend the more the likelihood that this film will open in some multiplex in Podunk, U.S.A.”