There were dark days, children, when the only ice cream Capitol Hill had to its name was the going-out-of-business Ben & Jerry’s on Broadway and the Ben & Jerry copyright violation also on Broadway that we can’t remember the name of. But no more. Molly Moon’s led the way in spring 2009 with Bluebird close behind. The frozen yogurt coalition, already represented by 2007′s debut of Crazy Berry, entered its second combatant into the theater that spring also as Old School joined the fray. Now, CHS has learned, before the end of 2010, another frozen yogurt purveyor will enter the battle as Yogurtland is slated to join the Broadway Building “before the end of the year” according to company officials.
The Yogurtland franchise location joins a string of new-era chains that are calling the Broadway Building home including the soon to open Panera Bakery and the already busy Genki Sushi and Z Pizza. A company spokesperson tells CHS that the Yogurtland location will be its franchisee’s second location but first in Washington state. The Orange County corporation is hoping to open more locations in the Pacific Northwest, we’re told. They tout their “self serve” topping concept and unique flavors — “We put more into R&D than others,” a company spokesperson said.
No specific word on an opening date but the announcement is another good sign for Broadway Building’s effort to fill its retail spaces.