When we first reported on Starbucks’ $500,000+ plan to overhaul its Olive Way store, we asked a lot of questions. We forgot to ask this one — Are you planning to use a crane to install a 16-foot sign on the top of the store on October 13th? If we had, their answer should have been, “Why, yes.” Here’s the news via a media release sent to us this afternoon. “Not sure how compelling that will be for your readers, but thought I’d mention it,” the spokesperson said in the mail. Yes, definitely not a Stealthbucks.
Starbucks Olive Way Renovation Nears Completion
New sign pays homage to Starbucks Seattle roots
WHAT: Starbucks is putting the finishing touches on the newly renovated Olive Way location – a high-profile store in the Capitol Hill neighborhood. Early Wednesday morning, a crane will install a 16-foot Starbucks sign on top of the building at 1600 East Olive Way. The sign (rendering below) will pay homage to Starbucks roots in Pike Place Market, with a design reminiscent of the famous Seattle landmark.
Final preparations are now being made in advance of the store’s opening at 5:00 a.m. on Monday, October 18.
WHEN: Wednesday, October 13
7:30 a.m.| Installation to take 4-5 hours to complete
1600 East Olive Way
Major sign installation as store prepares for grand opening. Exterior shooting only; crane installation of signage