An economic experiment is about to be unleashed on Broadway and, judging by the amount of e-mail we have received asking us when the store is going to open over the six months since we first reported the frozen yogurt shop was coming, some of you are very excited to enjoy the volume pricing of Yogurtland as it makes tentative plans to open this weekend.
The Yogurtland franchise location joins a string of new-era chains that call the Broadway Building home including Panera Bakery, conveyor-beltGenki Sushi and Z Pizza. A company spokesperson told CHS that the Yogurtland location will be their franchise owner’s second location but first in Washington state. The Orange County corporation is hoping to open more locations in the Pacific Northwest, we’re told. Yogurtland currently claims more than 125 locations in “USA, Guam, Mexico and Japan.”
It touts its “self serve” topping concept, unique flavors — “We put more into R&D than others,” a company spokesperson told us in September — and, especially, its by-the-ounce pricing structure.
The new Broadway shop across from the Seattle Central plaza is quickly being whipped into shape. A worker we spoke to said the plan is to open “this weekend.” Yogurtland fans, you might never have to send CHS an e-mail again.