E Olive Way is now home to the Seattle office for one of the hotter mobile technology start-ups. Uber, the “on-demand car service” that provides “everyone’s private driver,” has opened its new Seattle office in the Belgrove Court building, nestled snugly between Dinette and Tacos Gringos. They’re also celebrating with a special deal for Capitol Hill. Details below.
“Why Capitol Hill? It’s the heart of the city!” Uber’s Michelle Broderick tells us about the company’s choice for office space. The Uber service has been active in Seattle since this summer. It has also rolled out in New York, San Francisco, Chicago and Boston — we’ve apparently made the big city metropolis cut.
Uber’s premise — offering mobile technology and easy payment to make hiring a car (hopefully) way easier than finding a taxi — is mostly a hit. Forrester just named the start-up one of the top 10 brands in mobile. This local test of the Seattle service illustrates the benefits — and a few drawbacks (it’s expensive) — of Uber.
Even with Uber hiccups, the taxi industry has noticed the benefits, however, and is rightfully concerned for the old-school business model.
In Seattle, pricing currently starts with a $7 base, plus $3.75/mile distance and $0.75/mile time fees with a $12 minimum and $50 set rate for Sea-Tac.
On Capitol Hill, the Uber office will be all about technology and marketing. There is no fleet of cars to service, no maintenance facility — the drivers own and maintain their own vehicles. Instead, you’ll find people like Jen Joyce, the voice of @Uber_SEA and leader of the company’s social media efforts.
To celebrate their new home, Uber is offering a special $5-off Capitol Hill deal on Tuesdays in October:
For those of you who unabashedly love Capitol Hill (and those of you who who are too cool to say it out loud) we’ve totally got a rad special for you. Just take a ride up The Hill in an Uber on Tuesdays and get 5 bucks off your ride. Why not Uber it up to satisfy your craving for vegan nachos, catch a show that no one’s heard about, or grab a few dollar PBR’s (five is a few, right)?
A sweet ride + Getting your door opened = Everyone on The Hill will want to know your name.
Everyone? As you can see, getting a ride home in the future is about more than just the ride.