“I never liked that name,” is the kind of thing you can say about a place when you’ve been the chef but now you’re the owner. Jeffrey Wilson’s new vision for 219 Broadway E is playing out as Americana has been born in the former home of Table 219.
And here is also the kind of thing you say when you were the chef and now you are the owner.
“I was happy with the menu. I plan to expand it but make it more accesible and not try to be fancy. I’m going for an American home kind of feel.”
On the food end of things, not much, yet, has changed in the Broadway eatery. But Wilson has announced big plans. With the New Year, he’ll be rolling out an ambitious idea — weekend-style brunch every day Americana is open.
“I just felt it was a strong point,” Wilson said. “And kind of an untapped market. Plus, lunch has been a challenge for us in the past.”
So, when people talk about 2012: The Year Brunch Broke, you’ll be able to say you were there.
Wilson has given the Table 219 space a bootstrap overhaul. With a tight $6,000 budget, Wilson said he’s done much of the new look and feel of the place on the fly while continuing to remain open. He’s worked to make the space feel more modern and a little more industrial. A contractor friend put in new bench seating and overhauled and expanded the bar area for him — a trend we’ve reported on in older generation restaurant spaces on the Hill seeking to optimize their revenue potential. Wilson said he and his staff did most everything else themselves including the artwork.
Americana is Wilson’s first start-up after being a partner in Table 219 with Gary Snyder and Stacey Hettinger. Before 219, Wilson worked at the place when it was still called El Greco. Snyder and Hettinger continue to run popular Columbia City diner Geraldine’s Counter.
It’s the Americana dream, no?
You can learn more at https://facebook.com/AmericanaSeattle