The thousands of feet of retail space at north Broadway’s Joule building is nearly full, and if realtors have their way, the final three commercial spaces will be locked up by summer — including the largest piece of the puzzle.
Denver-based yoga outfit, CorePower Yoga is lined up the large two-level space at the corner of Broadway and Republican. CPY marketing director Holly Georgelos tells CHS the company is still working through the permitting process, but hopes to open by this fall.
“We’ve looked at Seattle for a long time … we think it will be a great market for us.”
CPY teaches and certifies teachers in its own brand of yoga called, you guessed it, CorePower Yoga. Due to the size required for the studios, Georgelos said a big part of moving into a new market is finding sufficient space. Most of CPY’s studios feature three yoga rooms, with men’s and women’s locker rooms and showers.
“We have more of a health club feel,” she said. “We want to make yoga accessible. We want to demystify the practice. We keep it light-hearted and fun … not a guru, dogma mentality.”
Eat Local, Menchie’s, more
In June 2010, CHS looked at the slow start for filling Joule’s retail spaces. Two years later, the process to have at least activated each of the twelve retail bays in the mixed-use building that replaced a QFC is finally nearing completion. Another Joule puzzle piece will be moving into place soon. CHS introduced you to pre-made meal market Eat Local in January. Eat Local’s Greg Conner said his second Seattle retail location is nearly ready to open and is on track for a mid-June debut.
CHS has also found records on file with the city for a Menchie’s Frozen Yogurt joining the Joule. Like Yogurtland which opened on Broadway near Pike/Pine in spring 2011, Menchie’s is a pay-by-the-ounce operation. “Mix up as many flavors and toppings as your little heart desires,” the marketing copy reads. “At Menchie’s, you pay by weight not by topping so you can have as much or as little of everything you want.” Menchie’s franchise locations exist in 44 of the 50 states in the union, Canada and, now, Japan.
As for the former Saizen Sushi space, Brynne Estelle Telkamp of Real Retail said a new tenant is almost secured, but wouldn’t name names.
Saizen shuttered last month after less than a year in business for the first-time restauranteurs who said north Broadway along with a slow winter did them in.
“We will be moving forward with one of several interested parties,” Estelle Telkamp said.
For CorePower, Georgelos said the company’s decision to come to Capitol Hill was based on a site selection process that relies heavily on matching the demographics of their existing membership: young, educated, professional, urban, single or newly married. She said males account for about 30% of students, slightly higher than average studios.
In order to cater to those demographics, Georgelos said most CPY studios offer weekday classes every hour from 5-9p. Prices begin with a $124/month membership fee base. You can learn more at corepoweryoga.com.
In addition to the Capitol Hill studio, a Ballard studio is also slated to open this year. The two Seattle branches are CPY’s first in Washington state. They already have two locations in Portland. And there could be more to come. Georgelos said the company prefers to expand within their markets, allowing students to attend any branch within their city or across the country. Denver alone has 14 branches. CPY also plans to open their first Austin and Washington D.C. branches this year.
Nearly all CPY studios are corporate owned, with a studio manager and assistant manager at each branch. Geogelos said she didn’t know how many instructors would work out of the Broadway branch. It’s clear, however, the studio would support a handful new jobs on the Hill. There are about 900 CPY trained instructors nationwide working in 61 studios.
CPY enters on the heels of one-year-old Lab5 Fitness one block across the street — not exclusively a yoga studio, but still potential competition.
After the Saizen and CorePower Yoga spaces are claimed, there will be just one more vacancy in the building: the 2,175-square-foot t-shaped space between GNC and Blue Moon Burgers. Telkamp said there are several businesses interested in the space and there would be more details to announce in the coming weeks.