Store manager Geena Sigsimondi knows what she is doing. She was there when the only Bettie Page Clothing store was in Las Vegas. She is behind the counter, now, on Broadway, where the national chain’s 15th store has opened its doors on Capitol Hill.
We first told you about the plan for Bettie Page to take over the former state liquor store on Broadway back in February. Last week, with walls fully awash in pink — and still waiting for art to complete the look, the retail operation debuted and is now celebrating its grand opening amid the changing retail fashion mix on Broadway. Nearby, Aprie continues to offer local fashion at its Capitol Hill location and fellow indie Mishu is in the middle of its third year on Broadway while vintage is still a big deal at Red Light and Crossroads Trading. Old schoolers like Metro Clothing continue to also hold down the fort.
Equally prevalent now, of course, are Broadway’s banks. Another institution of finance joins Bettie Page with a recent Broadway opening. 1st Security is now resident in what was the temporary north Broadway set-up for Bank of America. With all of this fashion for sale, we expect the many new tellers to be dressed to the nines.