With a name that harkens back to Capitol Hill’s glorious yesteryears of the early 2000s, a new preservation and development project is beginning work in the middle of the action on Broadway. Expect things to get even busier on the block between John and Denny.
The Hollywood Lofts project will create a six-story loft-style apartment project that will incorporate the brick store and office building that has stood at the site since 1929. Designed by Hewitt, the project will include 24 lofts, a restored facade and 3,600 square feet of restored commercial space and underground parking for 11 vehicles. It will stand directly across from the under-construction Capitol Hill Station and neighbor Dick’s Drive-In. Its loft-style units are being designed as larger than average Capitol Hill living spaces — and will be priced accordingly.
“Everybody else is building for the totally tiny units. We wanted to go after a different demographic,” said Capitol Hill developer Maria Barrientos, a consultant on the project.
Longtime Capitol Hill real estate investor Ron Amundson is developing the project as his second foray into unlocking his many neighborhood holdings. His first project stands behind the legendary burger joint and is currently under construction to create a seven-story, 38-unit building.
Though the Hollywood Lofts project will incorporate portions of the old 1929 masonry building, the project is located outside of the Pike/Pine Conservation district and therefore is not eligible for added preservation incentives.
Amundson’s likely next development also won’t have an opportunity to preserve. He holds the land currently home to Rancho Bravo and is planning a “gateway”-caliber development for the connective block between Cal Anderson Park and the heard of E Pike. (Don’t worry — Rancho Bravo has plans of its own.)
Meanwhile, even without preservation incentives, expect history to be a big part of Hollywood Lofts including a European-style central court” and “heavy old timbers from the building” being “re-incorporated.” And there’s also the name — and homage, it seems, to the last full-time tenant in the building’s street level retail history, Hollywood Video.