“We’re leaving so we can globalize,” Wenger told the Seattle Times. “I want to be the biggest luxury fashion brand in the world, and the most coveted and the most beloved.”
The current flagship Totokaelo, opened adjacent Elliott Bay Book Company in summer 2012 as part of a mini retail revival on 10th Ave in the middle of Pike/Pine’s nightlife success and expanded in 2013 to add a lower level men’s floor, will remain open. But the company’s executive core is following Wenger to New York for adventures we’ll probably be reading about soon in glossy magazines.
Wenger moved her store from Pioneer Square to 10th Ave as the pendulum swung in the area from tenants like sex club Basic Plumbing to Odd Fellows Cafe and Elliott Bay in 2012. CHS spoke with Wenger about her entrepreneurial spirit as Totokaelo debuted on the Hill. The East Coast connection has always been strong with early Totokaelo media write-ups frequently including the soundbite that “80%” of the shop’s online sales were made in New York.
The move leaves behind a seemingly posh bit of office space in the Odd Fellows building next door. “CREATIVE/DESIGN OFFICE FOR LEASE,” the listing reads, “as seen on Remodelista.” The former Totokaelo HQ will run you $6,500/month for the 2,500 square-foot space with 25-foot ceilings. “The space is amazing,” the listing promises.
You can visit Totokaelo Seattle at 1523 10th Ave. Learn more at totokaelo.com.