In some ways, they are the obvious reactions to an artistic slap in the face that was so sadly well placed, you could only shake your head in agreement. The Legendary and Woo! Girl posters were so cynical and sly that they can’t possibly be matched. But two social media-fueled campaigns are doing their part to also define the neighborhood and spread love for Capitol Hill with a multimedia mix that spills onto the streets of the like-it/unlike-it neighborhood.

CHS told you about the planning behind the #LOVETHEHILL campaign this winter as graphic designer and Hillebrity Gregory Smith and fellow Seattle Central Creative Arts Academy student Jess Ornelas teamed up for a project to liven up the old Atlas Clothing building on Broadway and create a documentary about the people who live and work on the Hill and their complicated relationship with the neighborhood’s changes:

Watch for a cameo by CHS publisher Justin Carder. Very exciting.

With backing from the likes of Caffé Vita, Ben Haggerty and Tricia Davis, and Linda Derschang, the campaign also includes a #LOVETHEHILL soundtrack:

You can learn more at lovethehill.org.

Meanwhile, the #IAMCAPITOLHILL campaign has created a series of interviews with leaders and creators in the LGBTQ community. Here is the episode featuring performer Aleksa Manila:

“Capitol Hill is still queer. These are our stories,” the Seattle Pridefest-backed campaign’s tagline goes.

You can learn more at iamcapitolhill.org.