Within 90 minutes, 250 lunches had flown out of the Gnocchi Bar kitchen on Capitol Hill Thursday as Uber drivers whisked them out to offices and apartments throughout Capitol Hill and downtown.

It was the first day Gnocchi Bar used the newly rolled-out Uber Eats service to deliver its craft pasta through the car hailing app, which currently serves downtown and Capitol Hill south of Aloha and west of 17th Ave.

With several delivery options around town, Uber’s focus on quality was a major selling point for chef-owner Lisa Nakamura and other restaurant owners around Capitol Hill. To sell owners on the service, Uber organized test runs and leveraged its wide network of drivers to promise ultra-fast deliveries.

“Uber seemed to be very organized and interested in bringing a high quality service,” Nakamura said. “They’re interested in how the food holds up… and were concerned about food safety.”

Uber Eats is now up and running in a handful of other cities and works basically the same way as hailing a car. Drivers, typically not as busy during the afternoon, only carry a limited number of dishes (you can see the week’s menu here), but that allows for delivery time of 10 minutes or less. Meals range from $8-$12 with a $3 delivery fee, which is being waved this month. The service is available weekdays from 11 AM-2 PM.

Meatball gnocchi from @gnocchibarsea for today's #UberEATS. Set a reminder & order early seems to be key! #Seattle pic.twitter.com/6AOEJN3X6R

— Jess Estrada (@JessEstrada) October 8, 2015

Capitol Hill restaurants have been early pioneers on the app, with Skillet Diner, Volunteer Park Cafe, and Monsoon among the first to offer the service in the city.

Skillet is also offering delivery through Amazon’s Prime Now app that now allows for free full-menu delivery within one-hour for members. Skillet had been using an early version of the service, which offers free two-hour delivery or one-hour delivery for a fee for non-Prime members.

So far, the Capitol Hill diner has boosted revenue by 2% using Prime Now, according to general manager Crellin Pauling. “Amazon already has such a large sphere of influence and they came in with more competitive rates,” he said.

Delivery services are also expanding beyond the lunching crowd. Cupcake Royale was one of the first to use the new Prime Now service this month. Real-time delivery requests have posed some unique challenges for the cupcake shop, said COO Nicki Kerbs, which doesn’t make cupcakes to order.

“With Amazon, we have to pay attention to the Kindle, it rings (loudly), we have to walk over to it turn it off, approve the order, put it together and have it ready by the time the driver comes in all the while managing a line and real time customers,” Kerbs said.

Marination Station, Mamnoon, 8 oz Burger have also signed up for Prime Now delivery.

Uber and Amazon are entering a crowded field when it comes to delivery around Seattle, with services like Peach that focus on offices and Caviar which acts like a contracted delivery driver for restaurants.

The massive bicycle courier service Postmates is also popular around Capitol Hill, but has come under scrutiny for not working more closely with restaurants. Dave Meinert — co-owner of Lost Lake, Big Mario’s, and Ernest Loves Agnes — has spoken out against the company for operating without first getting permission from restaurant owners.

To compete, Uber Eats and Prime Now are both working to expand their service area and partner restaurants.

In addition to a focus on quality, restaurant owners tell CHS that Amazon and Uber are leveraging their vast promotional abilities to attract owners. Amazon has offered advertising on the side of its trucks and cross promotion with other deliveries.

So this is how @amazonprimenow delivers things so quickly around #Seattle. Spotted in SLU pic.twitter.com/TyC8ujei6X

— Jessica Torrez-Riley (@torrezriley) October 7, 2015