Pike/Pine’s preservation-friendly development makes a nice backdrop for the neighborhood’s residents and nightlife economy. It also works for car commercials.
The City of Seattle Office of Film and Music includes this Mercedes-Benz advertisement filmed around 10th Ave in August in its roster of Seattle commercial production in 2015:
It was a big year for automotive promotion in the city, the office says:
Mercedes visited Washington State to film footage for several national commercials highlighting their 2016 GLA model vehicle, hiring over 50 local crew and 50 extras over the course of a week. The commercial filmed in eastern Washington, and in Downtown Seattle and Capitol Hill. A large portion of the filming took place at Rudy’s Barbershop and on 10th Avenue between E Pine Street and E Pike Street on Capitol Hill.
“Commercial production is an important component of the statewide film industry and instrumental in creating jobs and keeping film industry professionals in Washington,” the post from the Office of Film and Music reads. It doesn’t include any 2015 employment or revenue numbers.
Meanwhile, Capitol Hill’s Mercedes dealership exited the neighborhood in 2013 to make way for this.
You can learn more about City Hall’s efforts to promote Seattle for film and commercial production work at reel.commercializeseattle.com.
Thanks to @linder_seattle for the tip.