Only a mile from the crowd around the self check-out kiosks at the Harvard Market QFC, a new shopping experience — probably worked on by a few Capitol Hill residents who have stood in that crowd — will be unveiled early next year on 7th Ave.
Amazon Go will be a “self driving” grocery store in Seattle’s burgeoning new Amazonia neighborhood where shoppers can walk in and walk out with anything they like — without having to wait to ring up their purchases.
“What if we could weave the most advanced machine learning, computer vision and AI into the very fabric of a store, so you never have to wait in line,” the promo video released Monday morning asks. “No lines, no checkout, no registers — welcome to Amazon Go.”
The company’s secret grocery project comes as the retail giant has laid claim to around a third of the country’s online holiday spending this year and many industry watchers have been predicting advances with delivery technology like drones. The company is also planning drive-up grocery stores with a prototype nearly ready to open in Seattle’s Ballard neighborhood.
While the planned Amazon Go debut in 2017 at 2131 7th Ave has garnered a lot of buzz, we’ll be more impressed when the retailer shows its new system can work on Broadway where many grocery shoppers have been employing a version of “just walk out technology” for years.
“Take whatever you like. Anything you pick up is automatically added to your virtual card. If you change your mind about that, Cupcake, just put it back…”