“Now we are able to add on some more hours and that will give us some breathing room to play again with new people, which we’re so excited about,” Rising said.
Cake held its grand opening party in December and since the new year rolled in, the second location has hit a smooth flow, she said. The Capitol Hill location is the second Cake spot in Seattle with the first opening in Queen Anne in 2009 where Rising and her aestheticians have been building a reputation as the eyebrow experts of the neighborhood.
“The neighborhoods are different … and I really wanted each place to serve its neighborhood and have its own vibe of that neighborhood,” Rising said. Rising said Cake at Queen Anne was getting a bit squished. Now about half of Cake’s clients go to the Capitol Hill location for their beauty needs. “It really has been this pull, and I’m glad that we listened because people were really wanting us to come over here,” Rising said.
Along with Cake, two other new tenants also now call Chophouse Row home.
- HONED, a fine jewelry boutique and atelier opened on February 2nd. Claire Kinder Barrett, who is the founder and designer of a jewelry line of her namesake, recently moved to Seattle with her fiance Charles Andrew from Brooklyn, New York. HONED will feature designs by M. Hisae, Ochre Objects, Fiat Lux, Joanna Lingnau, and Hart Variations.
- Drawing inspiration from New York City’s bodegas, Holly Merrill plans to open Sundry on February 14. The neighborhood grocery plans to offer healthy takeaway options and daily necessities. Merrill is also asking neighbors what items they would like to see such. Keep an eye on the shop’s website for more information.
Developer Liz Dunn’s Chophouse Row project designed by Sundberg, Kennedy and Ly-Au Young, and Graham Baba was built around and above 11th Ave auto row buildings including the old home of Chophouse Studios. Chophouse Row’s roster of food, drink, and retail tenants included farm-to-ice cream cone champion Kurt Timmermeister who has taken a 300-square-foot patch of space for his dairy-powered cream and cheese venture, Kurt Farm Shop, Amandine Bakeshop from macaron genius Sara Naftaly, and a new Upper Bar Ferd’nand. Instead of betting on the Capitol Hill apartment market, Dunn designed office space for Chophouse Row and is currently landlord to a gaggle of tech startups as well as proprietor of the penthouse level Cloud Room coworking and community space. She has been a proponent of creating more “daytime activity” around Pike/Pine to diversify the types of businesses, residents, and visitors the neighborhood attracts. Not everything worked out. In 2017, Bruce Naftaly helped fill a hole after the development’s centerpiece restaurant Chop Shop folded. The soup-centric Marmite now puts the space into motion with its sibling “intimate lounge” Spirit in the Bottle coming soon. Chophouse has also added services like The Scotch Pine barber run by Emily Rawlings, and doggy daycare Play on the Hill joined the block amid Dunn’s 12th Ave Piston Ring building and Chophouse.
Meanwhile, Cake’s new home is in a second floor space — about twice the size of its Queen Anne location. The larger location not only allows for more clients to be seen, but also provides room for events and education.
Along with brow treatments, the Cake team also provides facials, sugaring, waxing, lash extensions and lash lifts. The services are highly customized, Rising told CHS. People come in with a need or an idea of the service they want. After a consultation, which Rising prefers to call a conversation, the aesthetician will offer their opinion of what they think will be the best option. Cake also provides “internal wellness” products such as micronutrients brands Moon Juice and Sun Potion. “Everything that we provide is about making sure that we’re taking care of ourselves from the inside out,” Rising said.
With a community of local-focused food and drink projects and similarly-minded crew of retailers now settling in at Chophouse, Cake is happy in its new 11th Ave home.
“It’s hard to beat this community and just the amount of support that we all give each other. It’s a super fun atmosphere,” Rising said.