A new addition to Pike/Pine’s retail landscape had better get used to starting its events with a hillclimb. Rapha Seattle debuted last week at Melrose and Pine. Saturday morning, the international cycling brand’s shop held its inaugural group ride — a two hour or so tour to Mercer Island beginning with the notoriously exhausting E Pine hill stage.
CHS wrote about Rapha’s debut on the transformed E Pine commercial block from Melrose to Bellevue and the 200+ unit mixed-use development’s past. Rapha’s corner is where Bauhaus was born way back in 1993. Now the block is home to the eight-story, preservation incentive-boosted Excelsior Apartments — named to honor the Excelsior Motorcycle and Bicycle Company, the first recorded commercial tenant in the building that still (partially) stands there today.
The new Rapha Shop will host more rides, show live racing, and hold events including its planned grand opening. Slated for April 7th, the party will feature “live music provided by Sub Pop Records, a special unveiling of original artwork by renowned artist and cyclist Jesse LeDoux, along with plenty of local food and drink.” You can see a schedule here.
CHS stopped through Saturday to check out the scene as riders gathered in the newly opened shop featuring Rapha fashions, gear, and a clubhouse cafe for coffee and pastries before clipping in and putting their wheels in motion. We didn’t join the ride, however. CHS likes to walk.