While it and others like Car2Go bridge the gap to a future of self-driving cars shuttling us between millionaire-tax supported government farming communes and our favorite Capitol Hill craft cocktail bars, ReachNow has also figured out a stopgap solution for its customers wanting to park its BMWs and Minis in Pike/Pine on a Friday night. The true test? St. Patrick’s Day on a Friday. Here is marketing director Laura Gonia:
We’re live tonight from 6:00pm – 10:00pm. We’ll have music, water and Rancho Bravo tacos for all members who swing through (if you sign up tonight, we’ll give you a taco, too). We’re expecting tonight to be a little busier since more people will be out for St. Paddy’s Day but our team will be moving cars so there’s always a spot.
For now, the ReachNow “dropzone” will only take over Rancho Bravo’s lot on Friday nights through March but Gonia said a longer term solution is “definitely something we’re exploring.” “If it continues to pick up and our members love it, we’ll definitely continue it,” Gonia said.
The BMW-operated service charges $0.41/minute (“reduced from $0.49 for a limited time only”) for driving, and it will cost your $0.30/minute if you just want to sit in your car and “park.” The service also offers flat-rate pricing. ReachNow launched in Seattle with a party on Capitol Hill and has continued to focus its marketing on the neighborhood. Car2Go’s fleet from Daimler AG rolled out in 2012. Both have become a ubiquitous part of the neighborhood’s transit solution — though, for some, the services are not ubiquitous enough with a clear ring of emptiness emerging around the Capitol Hill core around during key commute times. Drivers can park in any legal street parking space, including metered spaces and residential zones. The so-called “car share” companies pay the city permit fees to utilize resources including street parking.