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After bikini barista ladies failed to catch on, Dreamboyz Espresso now pulling shots on Broadway

(Image: Dreamboyz Espresso)

The ladybug red and spots are gone. The ladies are gone, too. Starting Friday the 13th, Broadway’s only drive-thru bikini coffee shack is stuffed with men.

“We tried to do the bikini thing but unfortunately it just didn’t work,” a representative for the Ladybug Espresso bikini barista chain tells CHS, “even though there wasn’t any competition in a direct radius.”

 

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So, it’s time to bring on the boys. Dreamboyz Espresso debuted Friday with shirtless dudes pouring lattes and offering sneak peeks from the 80-square-foot coffee shack in the parking lot at Broadway and Harrison. There’s not a lot of room in there. That must be why the new coffee dudes are wearing so little.

Ladybug Espresso, the Puget Sound region chain of 30-something bikini espresso stands, expanded to Capitol Hill in 2018 but the company’s business recipe of pretty women serving caffeinated beverages didn’t take off on Broadway.

The change in business plan recalls a legendary — and short-lived — Capitol Hill venture. In spring of 2010, Barista Boyz did its thing at 12th and Madison for a few months before shuttering.

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42 Comments
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Mimi
Mimi
4 years ago

I’m glad Ladybug failed.

Erin McCoy
Erin McCoy
4 years ago
Reply to  Mimi

Dreamboyz Espresso is owned by the same people at Ladybug — the same schmucks.

Edward Everett
Edward Everett
4 years ago

Could really make it Xrated and have the boyz carry around donuts, ahem!

Prost Seattle
Prost Seattle
4 years ago
Reply to  Edward Everett

The most popular man at a nudist colony is the guy who can carry two cups of coffee and a dozen doughnuts.

Richard Taster
Richard Taster
4 years ago

I’ll take mine with extra cream ; )

Don G. Lickings
Don G. Lickings
4 years ago

I want two tall Dreamboyz… and also some coffee.

Frank
Frank
4 years ago

a much smarter business plan in this neighborhood than the bikini baristas. Best of luck to them.

Jack Hoffman
Jack Hoffman
4 years ago

I like mine extra stiff.

Mimi
Mimi
4 years ago

Two full pumps of hazelnut right down the hatch please

Glenn
Glenn
4 years ago
Reply to  Mimi

How is this any different from Ladybug, only using guys to get you there to buy coffee. I couldn’t care less if people want there coffee served by attractive people wearing bikinis or shorts, but how is one version more exploitave than the other?

Jim98122x
Jim98122x
4 years ago
Reply to  Glenn

I don’t think anyone complained that Ladybug was “exploiting” the women that worked there. It failed from lack of demand, plain and simple.

Glenn
Glenn
4 years ago
Reply to  Glenn

Jim,

See Jason’s comment below regarding the expoitative business just departed and his enthusiasm for the new one.

Jim98122x
Jim98122x
4 years ago
Reply to  Glenn

Didn’t see his comment before, thought it was you making that point. Nobody (before Jason now) complained about the lady baristas being exploited. Jason is clearly clueless.

Tom
Tom
4 years ago
Reply to  Glenn

Glenn, that’s a right wing troll posting under the name of a well-known liberal tech investor.

The REAL Mimi
4 years ago
Reply to  Glenn

A troll posted under my name.

Big Mike
Big Mike
4 years ago

I’ll have a grande au lait in my chocolate donut

Jason Calacanis
Jason Calacanis
4 years ago

So happy that exploitative business is gone!! I’d love to get piped deep by one of these dudes. Have some teriyaki afterwards.

Prost Seattle
Prost Seattle
4 years ago

How on earth do they get away with the interview process in a city like Seattle?

Troy
Troy
4 years ago

I would support them-
Grande Extra Foam Please!

Cindy Massey-Hawk
Cindy Massey-Hawk
4 years ago

I live in the neighborhood & can’t wait to go by for a “hot cup of Joe”😍😘

Cindy Massey-Hawk
Cindy Massey-Hawk
4 years ago

Where can I get a t-shirt with the logo?

the ghost of orpheum records
the ghost of orpheum records
4 years ago

That Dreamboyz logo is very similar to the Top Pot logo.

Rocky Hardy
Rocky Hardy
4 years ago

Nothing beats waking up to a steaming hot cup of Joseph 👅

Neighbor
Neighbor
4 years ago
Reply to  Rocky Hardy

LOL

Trayc
Trayc
4 years ago

No competition in a direct radius? Only Espresso Vivace across the street, serving dreamy locally roasted coffee on the hill for 30 years.

Jim98122x
Jim98122x
4 years ago
Reply to  Trayc

Vickie baristas serve coffee wearing bikinis? News to me.

Jim98122x
Jim98122x
4 years ago
Reply to  Jim98122x

*Vivace.
(Damn autocorrect)

Jabroni Jones
Jabroni Jones
4 years ago

I want to participate in the witty banter of the comments section.

They should put donuts on their penises and I hope they ejaculate semen out of their penises into my coffee.

Phil Hizmouth
Phil Hizmouth
4 years ago
Reply to  Jabroni Jones

I hope they ejaculate semen out of their penises into your coffee too! You seem like the kind of witty and humorous person that really deserves that personalized service.

Jabroni Jones
Jabroni Jones
4 years ago
Reply to  Phil Hizmouth

I like your name. Does “Phil Hizmouth” mean “fill his mouth” with penises that ejaculate semen and penises with donuts on them because the donuts have holes similar to vagina and/or anus holes? If so that is yet another humorous play on words. I like the “z” in “Hizmouth”, the letter “z” is always a fun alternative to “s”.

Phillip Hizmouth
Phillip Hizmouth
4 years ago
Reply to  Jabroni Jones

Actually, Phil is short for “Phillip”, and Hizmouth comes from my father’s side of the family. You are way too obsessed with penises and donuts, should probably get out more.

steve shay
steve shay
4 years ago

I’m a man but identify as a woman so if I am hunky enough for the job do I need to wear a bikini over my muscular man boobs?

Jim98122x
Jim98122x
4 years ago
Reply to  steve shay

If you identify as a woman, why do you call yourself “Steve”?

Edward Everett
Edward Everett
4 years ago
Reply to  Jim98122x

Maybe the e is long and pronounced Steveee. Like Stevie Nicks?

Amy
Amy
4 years ago
Reply to  steve shay

If you identify as a woman, why do you refer to yourself as a man? That was one seriously weak attempt at trolling.

Seattle native #43245
Seattle native #43245
4 years ago

These comments are *SO WRONG!* and yet, a great reminder that Capitol Hill ain’t dead yet!

Adam Ogilvie
Adam Ogilvie
4 years ago

This will fail too!! The sooner the better! Totally embarrassing…..

Edward Everett
Edward Everett
4 years ago

We need a coffee place that reminds us of when we were kids. Mom in a ratty housecoat with curlers in her hair. Dad sitting there in his boxer shorts, scratching his tummy and complaining about politics. Think it would be great fun. Have old cartoons playing in the background, maybe a dog or two hanging about. Ok, Ok, Yes I’m in advertising and the ideas get a bit silly this time of the morning. Hope the coffee place does well. A lot of businesses on Capitol Hill seem to just go poof after about 6 months.

MarciaX
MarciaX
4 years ago
Reply to  Edward Everett

And for the ultimate in realism, use a Mr. Coffee! :)

I doubt that semi-nude baristas, regardless of sex or gender, are ever going to be a big draw in Capitol Hill because residents here are simply too jaded to get excited about that kind of thing. They see people dressing for shock value every day of their lives. This kind of business often does well in suburban locations because in a more homogenous landscape it stands out as something different and a little bit daring. In the inner city it doesn’t.

Edward Everett
Edward Everett
4 years ago
Reply to  MarciaX

So right. I live on Capitol Hill and there is a girl dressed as a harlequin skipping everywhere. A guy who tints his hair, beard and shoes to match his 3 piece suit in shades of green, purple and any other color you could imagine. The guys who visit the gym next to Trader Joe’s, their assless yoga pants are something to behold. So yeah, they need a better gimmick or maybe just really good coffee and pastry that doesn’t cost a month’s salary.

Jeff
Jeff
4 years ago

Fail! Maybe if they were giving blow jobs with a cup of coffee it would work.

Why go with a gimmick so stupid its laughable?

Just look at the line at Espresso Vivace across the street. They don’t have to flash titties or push a basket to get business.

Erin McCoy
Erin McCoy
4 years ago

Ladybug Espresso is the most abusive company I have ever worked for, and I hope all their locations come to an end soon. They verbally berate there employees, fire without reason, force employees to forfeit tips to meet their absurd “sales goals” and often stands are in horrible shape leading to unsanitary working conditions.

F*ck these people. Absolute sociopaths.