The challenges of running two bakeries, a commitment to family, and a changing business environment with increased options for gluten intolerant customers are behind Toby Matasar’s decision to close down 12th Ave’s Niche Gluten Free Cafe and Bakery.
After four years of business, the “100% dedicated” gluten free bakery will sell its final batches on Halloween. What will she miss the most? Making kids who can’t eat gluten happy.
“I will truly miss seeing their smiling faces as they realize they can eat ANYTHING in the whole store!,” Matasar said.
“I think the closing is due to a multitude of things,” Matasar tells CHS. “Definitely having two businesses is wearing me down. And my kid won’t stop growing which has always been my first priority – as he enters his teenage years I feel the need to make myself more available for family.”
She also said there is more for her clientele to enjoy and eat today. Continue reading