Cassidy and the Bootyland kids (Image: Bootyland)
Capitol Hill shopkeeper Ellie Cassidy isn’t exactly sure what is next for E Pine and the streets and neighbors surrounding her kids clothing boutique Bootyland.
“Our neighborhood is in a crazy transition,” Cassidy said.
As it begins its 19th year of business on Capitol Hill, Bootyland and its selection of kids wear, toys, women’s clothing and “independent style” might be on the move.
“We’re still trying to figure out where,” Cassidy says about the possibility of leaving the neighborhood. “We’re considering it because there aren’t a lot of small retail spaces available now.”
What is certain is Cassidy will say goodbye to the 1317 E Pine location where the original group of Bootyland momma founders started the store in 1996. Her $25 per square foot rent is going up somewhere around 20 to 30%, she says, making for slim pickings for a children’s retail operation to continue in The Chester building at 13th and Pine. Vintage instant camera shop Rare Medium has already exited the building and moved to the Central District on 21st and Union next to Central Cinema.
Cassidy back in the early 2000s when she first started working at the E Pine boutique (Image: Bootyland)
While the specifics of what comes next might still be up in the air, Cassidy is rallying support for her impending move with a fundraising campaign to give shoppers and fans of the store a way to help Bootyland make the big change:
We will continue this tradition and with your support, you will be an integral part of it! We need $5,000 to $10,000 to complete our transition into a new home. Your funds will enable us to cover the cost of moving and setting up an amazing space full of vibrant, creative goods. Your support will help us put the word out about our new digs and our passion for design and ethics.
She’s also encouraging customers to come in and do some shopping now or buy gift certificates as she builds up the funding she’ll need to make the move and, she says, grow in the process.
“Transition is always a great opportunity,” Cassidy said.
Bootyland will hold a “Love” party to celebrate its time on E Pine — and its move — in February. You can learn more about the campaign and events here.