Company executives were on Capitol Hill Friday for the telecommunication giant’s unveiling of its glossy new retail experiment, The Lounge by AT&T.
Morgan Collins, vice president for AT&T’s Pacific Northwest, Alaska, and Hawaii markets, tells CHS the company took the risk of trying to launch the new retail concept in an area like Capitol Hill because the neighborhood is home to “creative innovators.”
“I want us to be part of the community,” she said.
Another AT&T rep on hand put it more succinctly. “We are meeting people where they are.” Continue reading