CHS broke the news a few weeks back that Starbucks was set to open yet another ‘neighborhood coffee house’ in the 700 Broadway building.
Now we know what they plan to call the joint. Starbucks passed along this internal memo detailing some of the strategy around the next of their concept shops to hit Capitol Hill.
Hey Joe Bar, meet your new neighbor Roy Street Coffee & Tea.
Here’s some explanation of the strategy behind the name and more from the Starbucks memo:
We shared details of the e-mail with the owner of the independent coffee house that also makes its home on Roy Street. Joe Bar’s Wylie Bush said the details only make him sad to see what Starbucks has become. “I have to give Starbucks some credit,” Bush said. “They spurred coffee in Seattle to begin with. Now it’s sad. It’s so depressing.”
So far, Bush says, there have been no signs of the infamous note-taking Starbucks employees casing Joe Bar for inspiration for the new shop’s design. “As soon as I start seeing green walls I might get a little more bummed out,” Bush said.
Bush said he hasn’t talked to anybody from Starbucks about the new shop yet and he doesn’t yet have any plans for changing his business. He’s also torn by the situation — it’s bad for his business but good for that area of Broadway not to have an empty retail space. “The last thing I want to see is another coffee shop on Broadway,” Bush said. “At the same time just having that space filled is better.”
Bush said he also worries about his younger clientele having to make decisions based on price and being lured away if Starbucks is able to undercut Joe Bar on the price of a cup of coffee. “People make their choices,” Bush said. “Hopefully the small indies can survive when the big corporations are mimicking us to the point that you can’t tell the difference.”