We reported over the weekend about the preparations to open the second ‘secret’ Starbucks on Capitol Hill taking an odd step backward — a worker painted over a recently completed Roy Street Coffee sign above the new shop. No matter. Starbucks says it’s a go for a Wednesday opening. Here’s our favorite line from the media announcement, below:
Like other new stores we’ve opened recently – 1st and Pike and University Village in Seattle, Paris Disney and Conduit Street in London, this coffeehouse is a celebration of the community’s personality and values.
Capitol Hill is just like Paris Disney. Here’s the announcement:
On Wednesday, Starbucks will open our new Roy Street Coffee & Tea, inspired by Starbucks, in Seattle, WA. In the same spirit as 15th Ave. Coffee & Tea, Roy Street Coffee & Tea is a new concept coffeehouse that reflects the local neighborhood’s values and personality and celebrates the Pacific Northwest’s coffee heritage, materials and artists.
Like other new stores we’ve opened recently – 1st and Pike and University Village in Seattle, Paris Disney and Conduit Street in London, this coffeehouse is a celebration of the community’s personality and values. Like all new Starbucks stores, whether they are Starbucks branded or the new concept stores, Roy Street Coffee & Tea uses regional materials, features the work of local artists and is designed for sustainability. We look forward to being a part of the vibrant and resurgent Broadway neighborhood when Roy Street Coffee & Tea opens on Wednesday.
We invite you to a media preview event tomorrow with Major Cohen and Liz Muller from Starbucks Global Development team as they discuss the design and construction strategies behind the new concept. As the second store in Starbucks LEED® Volume Certification pilot program (announced just last week), Tony Gail with Starbucks Environmental Impact team, will also be onsite to discuss Starbucks goal is to significantly reduce its environmental footprint through green construction, energy and water conservation, and recycling. Additionally, store manager, Jacob Webber, will be available to discuss the Roy Street Coffee & Tea’s connection to the surrounding neighborhood.
You might recall that the opening of the company’s first stealth ‘indie’-styled cafe on 15th Ave inspired a few shenanigans. We’ll see what happens at Roy and Broadway on Wednesday morning.