Over the next few weeks, people walking near Capitol Hill’s busiest intersections will be stopped and asked a series of questions to find out more about why they are where they are — and how they got there. The City of Seattle is conducting “intercept surveys” on the Hill and in neighborhoods across the city to help local business groups better understand their customers and their transportation choices. Details from the City on the survey effort, below:
The Seattle Department of Transportation (SDOT) is partnering with the Office of Economic Development (OED) to fund EMC Research to conduct an intercept survey in several of Seattle’s neighborhood business districts to better understand:
– How often people visit neighborhood business districts;
– The purpose of their visit;
– What modes people use to access these business districts;
– What factors affect their mode choice; and
– What improvements would support their continued patronage
OED will share the final results with participating business districts in an effort to better understand if current marketing and sector strategies are effective. In addition, the survey will ask basic demographic data (age, gender, income, etc) which will further inform the makeup of clientele.
This effort is part of the City’s push to develop modal plans (pedestrian, bicycle, and transit) and implement the Walk Bike Ride multi-year initiative which supports projects that make walking, biking, and riding transit the easiest ways to get around in Seattle.
Thanks to West Seattle Blog for the tip — check out their post for more color on the effort.
The last effort to look at the Hill like this that CHS is aware of was back in 2008 when the Capitol Hill Chamber of Commerce commissioned a study that found that parking was seen as a big problem by Seattle area shoppers and that Capitol Hill residents had a disproportionate love for Northgate.