Marcus Lalario spent 2011 on Capitol Hill launching his new Lil’ Woody’s burger joint and starting the process to whip HG Lodge into shape on the City of Seattle permitting end of things. His 2012 begins with a retail project.
“We had the availability to do some stuff,” Lalario told CHS about the work underway to create Alive and Well on E Pike. “This will give us a place to feature a full clothing line of our own, carry skate decks and a place to hold things like fundraisers.”
Lalario is partnering on the store with Steve Gonzales whose Goods shop is already well established in the area’s skateboarding and fashion community with its Pike physical store and web site. Gonzales designs skate parks for the City of Bellevue for his day job.
Goods buyer George Otto is also in the mix assuring that Alive and Well will likely have a good Goods feel by the time it opens in the next couple weeks. The stores will be six blocks away from each other — that’s a 4.2 second ride via skateboard downhill.
Through moments of trendiness over the years, skateboard culture is, indeed, alive and well on Capitol Hill. Last summer, the city finally stopped futzing with the first-of-its-kind skatedot feature designed into the new Summit Slope Park.
Lalario said the Alive and Well clothing line will be featured at the new store along with a selection of decks and skateboard gear. As is the fashion these days, the shop will feature a storeroom of reclaimed wood — “We found an old barn down in Oregon,” Lalario said — to showcase its fashions and skateboards. It will join Goods and 35th North in the skateboard culture end of things on E Pike.
The Alive and Well store will replace the Pun(c)tuation art gallery which shut down in fall. Lalario expects a late January or early February opening. You can watch the Alive and Well Facebook page for updates.