Aaron DelGuzzo and Daniel Carlson see a void in men’s shoe stores in the Capitol Hill retail scene, and they aim to fill it.
“The fact that there is nothing means that we need it,” DelGuzzo said.
The first-time business owners are opening Trumpet in a retail space inside the new Viva building at 12th and Union selling fashionable footwear and men’s fashion accessories.
They stressed the shoes won’t be athletic or urban, but fashion. The bulk will retail for between $100 and $400 a pair. While there will be some options that sell for much more, the duo also has plans for some pairs that will be less than $100.
“We believe that fashion footwear does not have to be expensive,” Carlson said.
“It will be a highly edited assortment of men’s shoes and accessories, DelGuzzo said.
The two are excited about jumping into a neighborhood where the economy sometimes seems only able to support restaurants and bars. They pointed other neighborhood clothing stores, such as Totokaelo or Alive & Well. Though they were quick to note they will have a very different set of goods.
A sample of brands they plan to carry include Yuketen, New Balance, Converse, Grenson, Buttero, Puma, Norse Projects, Black Pine Workshop, Maiden Noir x Buddy, Garbstore x Reebok, Nike and Adidas.
While brands like Nike and Adidas might seem out of place in a fashion footwear setting, the pair said those companies make shoes beyond typical sneakers.
“They do lines you wouldn’t see in the Nordstrom department store,” DelGuzzo said.
They also point to the recent development boom, and the creation of a number of fairly pricey apartments nearby as a sign that there should be a market for their goods.
“These people living in these high-rises — they have nowhere to shop,” DelGuzzo said. “There’s no men’s shoe store.”
Trumpet got its name, Carlson said, because the duo wanted something fun to say, optimistic and inherently masculine.
Carlson points out that trumpet can also be a verb, and he and DelGuzzo are excited to bring their business to the city.
“We love Seattle. We love living here, and we want to be a part of the culture.”
They hope to open the 1,080 square-foot store in February 2015 at 1101 E Union in the wedge shaped Viva around the corner from the Ines Patisserie.