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Massive mural to adorn First Hill’s Sorrento Hotel parking garage

Screen Shot 2014-12-30 at 12.06.42 PMTransforming dreary concrete walls into interesting spray paint and paper compositions has been one of the street art movement’s greatest gifts to society. A new work is now being commissioned for such a wall on First Hill.

The group hired to apply some of the Ace Hotel “casual luxury” to the century-old Sorrento Hotel has rolled out one of their first projects: a big mural to liven up the drab exterior of the hotel’s parking garage. Magentic/ERV has teamed up with the Seattle Mural Project to commission a 32-foot by 120-foot mural for the 9th and Madison exterior.

The proposed artwork should enhance the Sorrento Hotel’s garage as a location with purpose within the community. The intention of the artwork is to draw people to the newly energized Sorrento Hotel and its grounds as a place to gather, relax, reflect, and socialize. We are inspired by bold geometric patterns, iconic street art, abstract and conceptual art. We seek a mural that stimulates thought, conversation, and creativity for viewers. Design considerations should include integration of the third-story windows into the design.

Interested artists need to reply to submit their qualifications by January 5th.

In October, the Sorrento announced that Magnetic/ERV was taking over management of the 76-room hotel and with plans to start its revamp work in 2015. Magnetic/ERV is a hospitality management company with staff that have worked on the Palm Springs Ace Hotel and a handful of other boutique hotels around the country.

In addition to the mural project and sprucing up the guest rooms, a Magnetic spokesperson told CHS the team would also re-conceptualize The Hunt Room restaurant and Fireside Room lounge. The building’s unique Madison-facing courtyard is also slated to get a new look.

If your an artist with questions on the project, contact Natalie Gualy at

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6 years ago

Most welcome! I really like street art that is actually art, as opposed to scribbles and vandalism, which unfortunately is the bulk of what we see in our neighborhood.


[…] and a new look for the hotel’s Madison-facing courtyard. You’ll also soon see a giant mural on the hotels parking […]


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