After cruising through the first review of the project’s basic bulk and scale last summer, development giant Equity Residential has unveiled the architectural vision for the mixed-used apartment building that will fill in the empty lot where Piecora’s Pizza once stood at 14th and Madison. It’s been two years since CHS broke the news on the $10.3 million deal.
Here is how Equity and architects Ankrom Moisan describe the six-story project with 137 market-rate units averaging 606 square feet, 3,8000 square feet of commercial space, and underground parking for 81 vehicles:
To allow for the strongest, most viable retail, we propose a highly transparent commercial street front along 14th and Madison. The proposed retail entry/entries will mainly be along 14th or at the building corner due to the grade change along Madison. The proposed residential entry is along E Pike, allowing for some visual and physical separation from vehicle-oriented Madison. The residential entry will be setback from the property line to help with the slight grade change (+/- 4’) along E. Pike. As the grade steps up along Madison (+/- 10’), a landscape buffer is proposed to help with the transition from retail to residential uses.
A break in the Madison street frontage separates retail from residential, with the proposed residential entry off of E Pike Street. Conceptually, the E Pike Street frontage signifies the start of the private “Mews”, and is the beginning of a pedestrian experience that is more residential in character. Also, in keeping with the established Madison Avenue building precedents, the primary residential entry is located off the busy street.
The proposed vehicular entry is along 14th Avenue. Due to the limited street frontage and pedestrian curb ramps/crossing along E Pike there is no room for vehicular entry at this location. Moreover, a vehicular entry along the heavily trafficked Madison Street frontage would negatively affect the streetscape and potential pedestrian safety. The most logical location is at the southeast corner of the site.
After a review was abruptly canceled earlier this year, the development takes what could be its final step in the design review process next Wednesday night, April 13th. The Pike/Pine Urban Neighborhood Council has said it support the project. Oh, and by the way, there are no clues yet about any plans for the commercial space. So, your dream about a return of Piecora’s lives on. Though the family behind the restaurant now has $10.3 million reasons to never touch dough again.