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Pics from the crowd: Capitol Hill selfies and lines at Glossier Seattle

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@glossier makes me happy

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(Image: @annemarie1)

The long lines that continue to stack up to see the live plants, flowers, and rolling hills inside Glossier’s Seattle “experience” force a “WTF” from even the most jaded on Capitol Hill.

You can’t walk by and wonder, truly, what the heck is going on in there.

Hundreds if not thousands seem to have already found out as the direct to consumer skin care brand’s representatives let in shoppers group by group from the line that ebbs and flows around the corner every day from 11 AM to 7 PM. If we had to suggest a time to visit, CHS would go with a mid-week, mid-afternoon sortie. But your mileage will vary.

To show you a little of the fun, we’ve turned to social media where there is a regular flow of selfies and updates from the line and inside the store. A surprising number include cute dogs.

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Inside, the space is filled with native plants and flowers plus the sleek, pink-centric products of Glossier.

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Glossier Seattle 🌷 opened May 22nd, and will be in capital hill until July 7th! This location was PERFECT. Glossier incorporated native plants to Seattle, with Roses by Byredo burned and the fans scent that smell alllll around. – I have been ordering glossier since 2016, obsessed with the stickers, pink pouches, and simplicity of makeup, skincare, and beauty. I have YEARNED for a pop up here in Seattle since the beginning of time. I didn’t get as many photos as I would have liked since it was pretty full and busy (which unfortunately made the experience a little less fulfilling, but hoping to return later when the hype has died down). This is truthful! It was a little overwhelming inside, the amount of people, a dog, all gals suited up in pink suits were busy or hard to get attention to order. Maybe I’m a huge wimp but IMO was too crowded. – Despite the amount of people, I enjoyed my time and would like to return soon! I am a very socially anxious person, so maybe not the best idea on my behalf. But they embodied the nature of Washington (Seattle to an extent but hey it is mostly city!) I adore the way Glossier has made pop-ups and permanent locations so tailored to the areas they are in. – Overall an okay experience, but phenomenal space, with beautiful design and thought.

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Landscape designer Lily Kwong created the indoor landscape of hills full of locally sourced plants and flowers. Glossier says her studio worked to study Seattle’s flora and mirror the city’s vegetation while placing hundreds of plants “to reconnect people to nature.” At night the store basks in a fluorescent purple light to nurture the plants.

Kwong said on social media that the plans will be donated to local nonprofits at the end of Glossier’s run on Broadway.

Reusable tote-bags, “plantable” wildflower seed postcards, and sales of a branded reusable water bottle further drive home Glossier’s eco-theme. Each $5 of the $15 limited edition water bottle sold will go to local nonprofit Mary’s Place.

The big line at 200 Broadway E comes from interest in Glossier, to be sure, but also in the methodical process of slowly letting new visitors into the relatively small space. And the activation of the former American Apparel space at Broadway and John is a fleeting affair, lasting just 6 weeks until July 7th.

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10 thoughts on “Pics from the crowd: Capitol Hill selfies and lines at Glossier Seattle

  1. Pity the pop-up is only until July 7. Great to have something new other than a place that serves food that draws a crowd.

  2. I’m 31 and I’m too old to understand waiting in line for makeup that looks totally generic. Don’t get it but whatever, it’s better than a blank retail location.

    • It’s a sexist, materialistic society that convinces young women with flawless skin that they need to spend millions of dollars a year on make-up to be beautiful. Never mind that they are losing their rights to control their own bodies, gotta get that lip gloss!

  3. I *think* this is a pop-up shop. It’s edgy and temporary. It provides make-up, water bottles and wild plants from the local area for local white girls (only people I seen in line). It’s done in 6 weeks and its nonsense in my opinion. But I’m not the target demographic. Nordstroms should do something like this in downtown and get these girls out of standing in line in the hood.

    I agree that I would like to see in demand shops outside of eateries on the hill. We’re in a weird stage on the hill where the tech geeks and the gays are fighting over the neighborhood. I think we’ll live together in peace as long as gay friendly; anti-bro’y shops, bars and such exist.

  4. Did the woman from the second picture come here to buy a new pair of high waisted jeans from American Apparel to replace her current damaged pair only to discover the store was no longer there? She looks disappointed.