Goodbye to Glossier, a Millennial Pink phenomenon on Broadway

CHS stopped by in time to see greenery being cleared away and some of the mesh wire underpinnings exposed as the Glossier “experience” was being deconstructed earlier this week at the corner of Broadway and John. The temporary shop spent six weeks at the corner to start this Capitol Hill summer with days of lines and lip gloss. Sunday, was Glossier Capitol Hill’s final day.

It might be tempting to trivialize the marketing hype that surrounded the project but you had to admire the effort as a cultural phenomenon. And the live plants and rolling turf hills were almost as impressive as the company’s drawing power, creating lines of patient visitors waiting for their turn at the counters with Millennial Pink-overalled Glossier employees.

Landscape designer Lily Kwong created the indoor landscape of hills full of locally sourced plants and flowers. Glossier says her studio worked to study Seattle’s flora and mirror the city’s vegetation while placing hundreds of plants “to reconnect people to nature.” The plants were slated to be donated to local nonprofits at the end of Glossier’s run.

The emptying space on the ground floor of the Capitol Building apartments just across from the main entrance to Capitol Hill Station, meanwhile, seems likely to stay empty. City permit activity is quiet and there is no news of any new tenants lining up for the long-empty retail space.

 

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2 thoughts on “Goodbye to Glossier, a Millennial Pink phenomenon on Broadway

  1. Will be nice to not need to ask people to please get out the way whenever I try to get into my building now.

    Also, I’m crossing my fingers for a 24hr convenience store to take over the space that Glossier is leaving.

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