The ladybug red and spots are gone. The ladies are gone, too. Starting Friday the 13th, Broadway’s only drive-thru bikini coffee shack is stuffed with men.
“We tried to do the bikini thing but unfortunately it just didn’t work,” a representative for the Ladybug Espresso bikini barista chain tells CHS, “even though there wasn’t any competition in a direct radius.”
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So, it’s time to bring on the boys. Dreamboyz Espresso debuted Friday with shirtless dudes pouring lattes and offering sneak peeks from the 80-square-foot coffee shack in the parking lot at Broadway and Harrison. There’s not a lot of room in there. That must be why the new coffee dudes are wearing so little.
Ladybug Espresso, the Puget Sound region chain of 30-something bikini espresso stands, expanded to Capitol Hill in 2018 but the company’s business recipe of pretty women serving caffeinated beverages didn’t take off on Broadway.
The change in business plan recalls a legendary — and short-lived — Capitol Hill venture. In spring of 2010, Barista Boyz did its thing at 12th and Madison for a few months before shuttering.