The Capitol Hill food and drink midway is down a sideshow and now lacks in the bright yellow neon and waffle department.
The Hill expansion of Sweet Iron has shuttered leaving a small retail hole in the commercial space of one of the largest preservation incentive-boosted developments in Pike/Pine.
We haven’t heard back from ownership about the shutdown but the original downtown Sweet Iron from the Jeffrey family remains open.
In 2016, the business expanded to the 10th Ave side of the massive Broadstone Infinity development on the backside of Pike/Pine that utilized the neighborhood’s preservation incentives to recreate the brick facades of a handful of auto row buildings, add 12,000 square feet of commercial space, and build a seven-story apartment building with 250 units above it all. The development became home to the triumvirate of Rene Erickson’s celebrated projects Melusine, Bateau, and General Porpoise, ambitious Thai project Soi, and a Walgreen’s pharmacy displaced by the Whole Foods project.
The Pike/Pine Conservation District’s incentives were designed, in part, to help preserve the “human scale” commercial spaces from the neighborhood’s auto row past.
Sweet Iron took on one of the smaller spaces available in the Broadstone development, a long, skinny retail space along 10th Ave. That same month in 2016, plant-based ice cream shop Frankie and Jo’s debuted around the corner on E Union. With strong foot traffic and a popular product, Frankie and Jo’s summer lines only grow longer. Even with its bright design and “HOT! HOT! HOT!” highly Instagramable neon, Sweet Iron enjoyed a quieter existence.
Despite its nearly ridiculous size — the preservation incentive program’s rules were changed literally because of the development — Broadstone Infinity’s retail mix has created home to a collection of very busy businesses. Sweet Iron, alas, was not one of them.
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