A decade ago, news of a neighborhood favorite being lined up for demolition and redevelopment hit differently.
Today, after years of new projects and accelerated change as more people have moved to the city and the demand for housing has continued to surge, Capitol Hill is used to it.
For now, it looks like the neighborhood’s much-loved DeLuxe Bar and Grill will stick around to fully enjoy its 60th year on Capitol Hill.
But, this week, the corner of Broadway and Roy has been lined up for a possible new future.
Early paperwork filed Thursday shows planning is underway for a new mixed-use development that will replace the 1931-era building home to the popular hangout, Aoki Sushi, and Dreamscape Massage.
The neighboring building home to Altura and Rom Mai Thai is not part of the plans following its overhaul more than a decade ago.
The Daily Journal of Commerce was first to report the permitting for the DeLuxe project.
The architects at Capitol Hill’s S+H Works are handling the early paperwork on a project currently being led by the restaurant family that has owned the property for decades. King County Records show no transactions currently underway at the address and DeLuxe ownership has not replied to our inquiries about their plans.
UPDATE: Barry Rogel tells CHS the DeLuxe is not going anywhere and that the process with the city is part of determining the development potential for the property and that there are no specific plans for development at this time. All of the tenants are open and remaining in business and the DeLuxe restaurant remains a vital part of the Rogel family, Barry Rogel said.
CHS talked with the Rogels about the DeLuxe on the restaurant’s 50th anniversary in 2013.
The DeLuxe has occupied the corner of Broadway E and E Roy Street since the early 1930s, where it operated under the title “DeLuxe Tavern and Steakhouse.”
In 1963, Joe Rogel and Bernie Minsk made their first foray into the business and bought the restaurant. “It was a business that you could buy and if you didn’t like it you could sell easily,” Joe Rogel told CHS a decade ago. He passed away in 2020.
The family has stayed in close connection with the business and continued to hold the property it purchased for $400,000 in 1982.
Joe’s son Barry Rogel told CHS in 2013 the DeLuxe changed along with the neighborhood. In the late 1960s, he said, Broadway was dominated by “a lot of neighborhood retail” as Pike/Pine “was more of a warehouse district, more industrial.”As the gay community grew on Capitol Hill, the DeLuxe was there to cater to the neighborhood’s food and drink needs, including participating in the festivities around the Pride Parade that ran along Broadway past the restaurant.
Barry Rogel shared the story of the ill-fated maiden voyage of the S.S. Minnow. Commissioned in the early 1990s as a float for the Pride parade, the Minnow was a ship frame mounted on a truck trailer. As the Minnow approached a turn at the corner outside of the DeLuxe, the crew couldn’t swing wide enough and ended up careening into the Union 76 station. “The crew loved it, they came in looking like they were shipwrecked and we had a wake for the S.S. Minnow,” Barry Rogel said. “The guy who was the skipper of the boat had the wheelhouse around his neck.”
Images over the decades from the DeLuxe
Another of Joe’s children, Scott Rogel is the name on the paperwork now as the family prepares for possible change at Broadway and Roy.
The 6,800-square-foot parcel is zoned to 75 feet, typical of Seattle’s commercial property outside highrise areas like downtown or First Hill. A new apartment building with ground floor commercial space — and maybe room for a new bar and restaurant — will rise to seven or eight stories on the corner, neighboring the old Harvard Exit theater which was transformed five years ago into the home for the Consulate of Mexico in Seattle.
Meanwhile, the DeLuxe will continue to mark its 60th year of food, drink, and memories in the neighborhood.