These days, pop-ups, takeout dinner kits, and ordering online are just some options restaurants, and consumers alike have had to navigate in the new pandemic-normal. For Ben’s Bread however, husband-and-wife duo Ben and Megan Campbell have been operating bread pop-ups for almost six years. Last year when brick-and-mortar establishments shuttered temporarily, to later transition to takeout, Ben’s Bread maintained their monthly pop-ups at Southpaw on 12th Ave. throughout the pandemic without missing a beat.
“When we first started . . . I remember having to explain to people, ‘Okay, you just order and you pay for it online, and you show up at this place and time where it’s ready for you. You don’t have to pay once you show up.’” Campbell said. “That was so much of our effort was convincing people that we were real people who weren’t trying to take their money, and they’d show up and there would be bread. Now . . . . People are used to looking online for where to get their food, planning it in advance, going out of their way and making a little extra effort to find something they think is going to be special. We were already set up to do that.” Continue reading