Yes, cars are evil. Cars are wicked. But they are designed, and some (too few) are well-designed. And regardless of its conveyor, design matters, and some of the best talent over the last 100 years and more have designed cars (the poor souls). So, at the risk of offending many by lionizing automotive design, here is the second (occasional) installment of Capitol Hill’s Classic Rides.
There is something about the late 1960’s and 1970’s design that is both troubling and inspiring. Beginning to free itself of the constraints of Modernism, it was an era where doctrinaire design loosened, and a more personal expression was emerging. At the threshold of 1980’s post-Modernism, the 70’s have just a bit of that later era’s personal flair here and a little naughtiness there. But unlike the disaster that followed, design was still properly constrained. This awkward juxtaposition of opiating the masses with high-design ideals is well-captured in many of that era’s automobiles (think of the AMC Pacer) and coincided with the emergence of Japanese automotive design in the US. Still a relatively minor player at the beginning of the 70’s, the Japanese sought their own aesthetic, and the 70’s design free-for-all provided the perfect canvas to differentiate themselves in a market dominated by the Big Three.
This Toyota Corona is as good an example as one may find of this aesthetic. Continue reading










