The signs are coming down at World of Beers. But the exit of the national beer chain won’t mean the end of the party for the E Pine venue with 50 rotating drafts, 8 display coolers for more than 500 bottles, “tavern fare,” and a “full spirits program created by Outback Steakhouse spawn.
Employees at the location tell CHS the World of Beer Capitol Hill general manager Jamie Goldstein has been working on a plan to take the 2,600 square-foot beer bar legit and shuffle off its chain coil that tied the business to the 45-location, 14-state company. The new venture will be locally owned and will reportedly have no connection to World of Beer which continues to operate its Renton location. One employee reached by phone Friday said to expect an improved focus on local beers, a new food menu, and a new name.
Welcome, 500 East.
World of Beers opened on Capitol Hill just a little more than year ago in E Pine’s Terravita building, the long-delayed Murray Franklyn development that replaced a now legendary strip of old Pike/Pine nightlife, funk and culture. It joins a long, proud roster of national and global chains that have made abrupt exits after trying to make a go of it on Capitol Hill.
You can learn more at 500eastsocialhouse.com.
Meanwhile, another chain shuffle is going on up on Broadway where Capitol Hill’s Yogurtland has served up its last sticky sweet soft-serve after opening in spring 2011. Like the World of Beers situation, the business is transitioning to a local owner, CHS is told by the building’s landlord. But in the froyo case, the owner will be working with a Texas-based franchise to transition Broadway’s Yogurtland into Spoon It! Froyo & More. The new business will switch up the offerings and add items like bubble tea. As for froyo downtime, you shouldn’t suffer much. The transition will be “seamless,” CHS is told.