“I have a deep love of sparkly.”
That sparkly love is driving a reinvention underway inside a former E Pike head shop and Internet cafe. Dr. Jen’s House of Beauty should open its doors in its new home for the first time by late June — just as you start to feel a little blue that another Pride has come and gone.
“It has a strange shape inside and it’s a bit of a challenge working with it,” Dr. Jennifer Dietrich tells CHS about the buildout underway to create her new shop and laboratory at 617 E Pike. “I wanted to make it as sparkly as the other place was. And I wanted a really big lab space!”
CHS first made note of the Pike/Pine mad scientist of cosmetology when we visited her pop-up location inside Retail Therapy earlier this year. Dietrich’s Atomic Cosmetics and Xerion Skin Science lines have become super sexy in the skin care and makeup industry. She has her friends to thank, she says.
“I started the whole thing about five or six years ago when I found out all the expensive shit I was buying was really, really toxic,” Dietrich said. Helping backstage with local burlesque and drag performers also opened Dietrich’s eyes.
“I would see these girls — and what they put on their faces — and I was horrified.” Continue reading