Bay Area-based Good Vibrations has announced it is acquiring the Capitol Hill-headquartered chain of three stores and the company’s online assets:
In a merging of two of the most iconic sex toy retailers, Good Vibrations, one of the first shops to create a friendly and welcoming environment catering to women and founded 40 years ago, has entered into an agreement to acquire Babeland, co-founded by Claire Cavanah and Rachel Venning 25 years ago as an affirming, feminist, lifestyle brand. Cavanah and Venning are ready to say goodbye and move on to other pursuits after a momentous run of helping countless customers discover new pleasures and greater enjoyment in their sex lives.
Born Toys in Babeland just down the street from its current location at 707 E Pike, the first Babeland shop celebrated the business’s 20th anniversary in 2013.
“Capitol Hill in 1993 was the hub of emerging Seattle culture,” co-founder Rachel Venning told CHS at the time. “The neighborhood was packed with gay people, musicians artists, and creative people of all stripes. It was a great place to start a business that was based on a new concept: sex toys for women.”
Good Vibrations operates nine stores in five cities and will expand to include the Babeland shops including Capitol Hill’s flagship store and two Babeland stores in New York City.
“It’s been a joy and an adventure to start and grow Babeland,” Venning said in the announcement of the deal. “I have enormous gratitude for all the customers, staff, and community that have been part of this. I’m ready for a new adventure. Having Good Vibrations take over makes it easier to let go because we share so many of the same feminist values.”
According to the announcement, the Babeland brand will live on after the acquisition.