(Image: The Sorrento)
Just a few blocks from the rambunctious nightlife of Broadway Pike/Pine, the Sorrento Hotel and its restaurant and bar have quietly persisted for nearly a century as one of the few remnants of Seattle’s original cocktail culture. Now the family behind the hotel is seeking to apply some of the the Ace Hotel “casual luxury” recipe to breathe new life into the First Hill gem.
The Sorrento has announced that the Seattle-based firm Magnetic/ERV is taking over management of the 76-room hotel and plans to start its revamp work early next year. Magnetic/ERV is a hospitality management company with staff that have worked on the Palm Springs Ace Hotel and a handful of other boutique hotels around the country.
Cori Ready, a Seattle event designer that’s working with the Magnetic/ERV, told CHS the management group is still in the early planning stages of the overhaul. “We want to make it more like a culture hub,” Ready said.
