Only two months after it left its 12th Ave location to consolide efforts at its Wallingford shop, Izilla Toys has gone out of business. In an email sent to customers, the toy retailer said thanks — and talked about the pain of losing a business.
Ugh. This whole thing hurts. It’s over. The economy, internet shopping and our inability to find the answers to some pressing questions have forced us to hear the truth that has been yelling in our ears for the last couple years. Izilla Toys isn’t needed these days.
We wish it wasn’t so. We love and will miss the shop and all of you, but love, while immensly valuable, isn’t the currency that feeds our family and keeps the heat on.
Our plan to go forward in partnership with the Peace Play Collaborative hit a poorly timed road block and without that partnership in place we see little chance of recovery.
Thanks to all of you for your support over the past 9 years. We cherish the friends our family has made through the the shop. We have poured our hearts into Izilla Toys and that investment has paid immeasurable dividends.
Our children have grown up in our shops, interacting with all of you, delighted to share their favorite toys and activities with you. They regard the community we worked hard to build as an extension of their family. These are memories I am certain they will hold dear as they grow into adulthood. Thank you all for your gracious appreciation of their importance to Izilla Toys.
As we struggled with this decision, many thoughtful people asked what they could do to help. Here is the simple answer. If you want interesting and unique local shops to survive and eventually thrive you must do your shopping there. Go to your local shops BEFORE you go online. Go to them with the understanding that you may not get the same diversity of selection, but what you DO get is so much more important. You get expertise, passion and equity in the growth of your community. Locally owned business are the first to donate to your schools. Locally owned business are the first to reinvest in your neighborhoods. Locally owned businesses believed in your unique tastes and values enough to risk it all. They invested both in their own dreams and in the belief that you value your community’s uniqueness. Please shop local. It’s really, really important.
The store is holding a going of business sale starting today at its 45th St N store.
On 12th Ave, work has begun to transform the former toy shop into Manhattan Drugs, a new burger bar from Laura Olson’s Po Dog family of restaurants and bars.