The 11th Ave drama that is the Poster Giant vs. everybody else war for heart and soul of the Pike/Pine poster wall is about to experience a serious case of deus ex machina.
A representative for Wolff Co., the developer planning a six-story, mixed-use building that will incorporate portions of the old Sunset Electric warehouse at the site, tells CHS that construction fences for the project will go up next week.
Pedestrian and poster-placer access is due for some major changes. The rep tells CHS that the company is aware the importance of the Sunset Electric building’s walls in the community and that solutions are being worked out to continue to provide spaces along the building for posters, art and etc. to be part of the area. The rep said the developers are also aware of the issues with the poster companies and are talking with people in the community about how to best protect the space.
More on the development here
Poster Giant and other companies in the postering and flyering business have drawn ire from artists, musicians and neighboring businesses tired of having their work ripped down and covered up by mass-advertising efforts that slap up dozens of advertisements for bands, events and movies at a time.
The Sunset Electric building has been empty for years — save for some, um, unauthorized uses from time to time — but its walls have continued to be put to active use as a place for band posters and art — including some iconic street art.
Wolff Co. is also busy elsewhere in the neighborhood as the project replacing the old BMW dealership on E Pike moves forward.
Once the construction walls come down at 11th and Pine, however, it might be time to find a new stretch of empty building side to turn into the new Pike/Pine community bulletin board. The Wolff rep expects postering at the site to fade away.
“We’re going to have nice retail that fits into and is part of the neighborhood,” he said. “We think people will be respectful.”