If the goods inside E Pike’s newly opened Dark Side Comics & Collectibles shop look like the kind of stuff you might find in the office of the founder of Seattle’s most guerrilla of guerrilla marketing firms, you’re on the right track.
“We didn’t have iPhones. Didn’t have console video games. For me it’s nostalgic. Kids nowadays have so many options.”
Doug Cox, founder and COO of posterGiant, has moved out of Seattle and has a new home in Idaho. His new comics shop on E Pike just above 12th isn’t exactly the result of cleaning out his belongings before the move but a lot of the things on the shelves have personal connections to the collector and man still in charge of the notoriously aggressive Capitol Hill-based poster marketing concern. Still, when it comes to business, nothing can be too personal.
“Pretty much everything is for sale,” Cox tells CHS.
Dark Side has been quietly open for a few weeks but is now keeping regular business hours on Tuesdays through Saturdays at 1205 E Pike. You’ll find Audrey Clark from recently opened high-end consignment shop The Shopaholic’s Closet also tending the store at her new neighbor Dark Side. Dark Side is centered around Cox’s collection of comics amassed over the years but he plans to expand the collectibles side of the business with more action figures, t-shirts, rock memorabilia, and old books. There are no new issues here but lots of issue #1s, first appearance issues, and more hard to find items. “I’ll be adding some oddities, really old books,” Cox said. “I want it to be very eclectic.” posterGiant, meanwhile, remains resident in the office space above the stores.
As for poster and marketing company, Cox said he continues to be a big part of the business and expects the relatively short flight of the Idaho commute to be manageable after leaving Seattle due to its traffic and the challenge in finding an affordable home. “We didn’t want to move too far out of Seattle,” Cox said.
Cox tells CHS the new shop is mostly a fun opportunity and posterGiant continues to grow. “We’re stronger than ever, bro.”
Dark Side is located at 1205 E Pike. You can learn more at facebook.com/darksidecomicsandcollectibles.
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