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TaraShakti building new ski fashion brand and community with Shakti Shack pop-up on the slopes of Capitol Hill

(Image: TaraShakti)

Clark and Ralkowski (Image: TaraShakti)

Another sports fashion brand with mountain-high aspirations from a neighborhood entrepreneur is starting with a pop-up on the slopes of Capitol Hill.

TaraShakti, launched last year by Capitol Hill resident Tara Clark, has set out to make a new space in ski fashion with a revival of the onesie, a look Clark says helps her skiers “build confidence, connection, and community.”

The new ski brand from Clark and co-founder Quan Ralkowski is making its first tracks this winter with a Shakti Shack pop-up in a former dry cleaners shop on 14th Ave neighboring Porchlight Coffee, and the NUE and Omega Ouzeri restaurants.

“Slip into a vintage inspired, high performance, expertly crafted suit and experience the magic. The feminine fit will hug you in all the right places,” TaraShakti promises.

โ€œWomen are used to hiding their bodies and wearing baggy clothes to hide their curves,โ€ Clark told the Seattle Times who reported this week on the pop-up’s plans to run through March on 14th Ave. โ€œWell, these fit crazily well. Women look phenomenal when they put them on and they start to light up. When youโ€™re lit up, people respond to you differently.โ€

Clark is new to the sports fashion world but has a few entrepreneurial hits to her name including the Believe Love Unite “In this house…” campaign that has inspired an entire industry of yard and window signs.

(Image: TaraShakti)

The pop-up could help TaraShakti follow the black diamond-level hopes of another Hill fashion entrepreneur’s growing sport brand. Last year, rapper Macklemoreโ€™s alter ego Ben Haggerty got the brick and mortar aspirations of his golf fashion brand Bogey Boys off the ground with a 10th Ave shop in his home neighborhood before moving the pop-up to University Village. That temporary store has also closed but you can still find Haggerty swinging through Capitol Hill’s Five Iron Golf where he serves as a brand ambassador and co-owner for the virtual golf bar chain.

TaraShakti, meanwhile, is trying to grow its brand while fostering a new sporting community inspired by a ski trip when Clark and friends came together to support a loved one with cancer with a ski trip to Whistler. TaraShakti also has forged a connection through Clark’s relationship with Seattle-based founder of Sherpa Adventure Gear, Tashi Tsering Sherpa who took on the challenge of manufacturing the line’s gear. For every suit they sell, TaraShakti says it donates $50 to the Ben and Catherine Ivy Center for Advanced Brain Tumor Treatment and the Northwest Sherpa Association.

The TaraShakti Shakti Shack is located at 1515 14th Ave. Learn more at tarashakti.com.

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Andrea
2 years ago

I don’t ski, but wowza – their stuff is soooo cute!!!!!!

d.c.
2 years ago

How fun. People will eat this up if it’s as warm and water resistant as the usual Columbia, Patagonia, REI stuff.

NoChop
2 years ago

Their designs are amazing and they are catching a great โ€œretroโ€ wave in ski apparel (my wife and her friends have been doing and 80s weekend in Tahoe for a few years now and always have a hard time finding good gear)

The prices are off the charts though and I just dont know if they can make it work as a business at those prices (over $1,100 per suit). I get it, they are very large and well built, but I would have thought more like $550-650 per. They may need to add more low cost vintage style products (goggles, headbands, hats etc.) just to generate streaky cash flow, but I did use to work with one of these co-founders and thought she was a very smart businesswoman so I am rooting for them from afar (while not quite ready to pull the trigger on an $1,100+ onesie ski suit myself.)