Powered by ecommerce and online social influence, another buzzworthy, multimillion dollar retail brand has selected Capitol Hill as its choice for Pacific Northwest expansion.
Joybird, an online furniture retail play gobbled up by La-Z-Boy for $75 million in 2018, is readying plans for a new Seattle showroom on Capitol Hill’s 10th Ave.
According to city permits, the new store is set to take over the 6,200-square-foot space left empty since the 2021 exit of music shop Everyday Music. Everyday had been resident in the space — formerly used as a parking garage — for ten years.
The space had been on the commercial lease market for just under $25,709.63 per month.
A Joybird spokesperson has not responded to our questions but said the company will have more to say soon.
Now soaring as a La-Z-Boy’s up and coming ecommerce play, Joybird has won fans with its customizable designs and colors like Toledo Pewter, Essence Ash, and Bentley Daisey since the company was founded in 2014 in Commerce, California and with manufacturing facilities in Tijuana, Mexico.
“Joybird was founded on the idea that people should never settle when it comes to their home furnishing, but rather have the freedom to be boldly original,” the pitch reads. “Our custom-made and curated furniture is built to meet the demands and unique tastes of our customers, providing a high-quality product that will be enjoyed for a lifetime.”
Joybird’s arrival on Capitol Hill echoes the opening of Blu Dot in the neighborhood in 2018.
Joybird also has stores in Brooklyn, Washington D.C., Chicago, and Los Angeles, and is expanding to San Francisco with a 3,000-square-foot shop in the Marina District. Sofas will set you back about $3,000. A comfy — but stylish — recliner? $1,700.
On 10th Ave, Joybird will fit right in.
In summer of 2021, cosmetics and beauty retailer Glossier reignited its revival of global brick and mortar retail ambitions after a pandemic-forced hibernation with a new Capitol Hill store joining plans for new stores in Los Angeles, London, and New York City.
When it finally opens in coming months, Joybird will neighbor Glossier on one of Capitol Hill’s quintessentially Pike/Pine streets also home to Lost Lake, Elliott Bay Book Co., Oddfellows, and, yes, Rancho Bravo.
You can learn more at joybird.com.