
Source: Metro ridership dashboard
By Matt Dowell
Happy first birthday to Madison’s RapidRide G, a.k.a. the G bus, the G line, or just The G.
While the one-year anniversary or the line’s start was overshadowed by the city’s whipsawing on its transit planning around a single-block near the G, the reshaping of the Madison corridor deserves a look back and a look forward as the line begins its second year of service between the waterfront, First Hill, Capitol Hill, and Madison Valley.
“In the last year, Metro provided more than 49,000 service hours on the RapidRide G Line, helping spur tremendous growth in ridership,” a Metro blog post celebrating the bus rapid transit line’s first year reads.
Metro says the G Line is now “the 12th busiest route in our system,” averaging around 6,300 riders every weekday — about half the totals projected as the line was first being designed before the pandemic reset traffic and transportation habits across the city.
Metro says that early surveys indicate riders enjoy the G more than regular Metro routes and that it’s boosted bus usage across the Madison Avenue region: “Three routes, the 10, 11 and 12 — those most closely aligned with the G Line corridor — when combined with the new G Line, have seen weekday ridership grow by over 80 percent!”
Transit riders are enjoying the fruits of a project that, by the time buses started running, was three years of construction plus nine years of planning in the making. The line cost $134 million including $60 million in federal funding and was Metro and SDOT’s most ambitious bus rapid transit project to date. It required an overhaul of Madison Avenue traffic patterns and the addition of dedicated bus lanes along most of the 2.5 mile route in order for buses to arrive every six minutes, as promised.
The duration and impact of the construction along the diagonal arterial brought some infamy to RapidRide G long before it turned one, made worse by a number of visible snafus: streets paved, torn up, repaved; orange metal plates at some stations that linger to this day (SDOT says they’ll be removed soon).
Jordan Lewis, a Capitol Hill resident hoping to cash in on the buzz and the frustration, dressed up as an under construction RapidRide G line station for Halloween last year.
“The long, protracted construction process was the only thing that people along Madison talked about,” said Lewis. “It was such a topical thing.”
Lewis now rides the G downtown to work each day and considers the project worthwhile. But not everyone in the neighborhood does. After traffic alterations on Madison that streamline bus flow, many drivers find themselves in a Derek Zoolander-like predicament: they can’t turn left.
Some Capitol Hill businesses feel this has cut them off from their customers, hurting revenue. Continue reading