
(Image: acooknamedmatt.com)
A growing Pacific Northwest incubator of restaurant chain concepts emphasizing health and sustainability is being joined by a celebrity chef for a high-profile poultry re-start on Capitol Hill.
The Conscious Hospitality Group is preparing the 11th Ave space formerly home to the flagship location of scuttled sustainable chicken sandwich concept Mt. Joy for a reboot as Char the Chicken, a “fire-grilled rotisserie chicken” concept that Instagram-famous Matt Broussard told the Seattle Times will overcome the challenging realities of the current Seattle dining economy because of his passion.
“Any other social media cook, they’re not gonna open a restaurant,” Broussard tells the Times. “Like, this is the dumbest thing you could do.”
The Conscious Hospitality Group backing will help.
CHG is a Bellevue-based restaurant collective and incubator led by co-founders Norman Wu and Danny Brawer. The company dedicated to “health, sustainability, and ethical business practices” pairs in-house concept development with operating partnerships, providing shared infrastructure, supply-chain scale, and administrative backing needed to expand sustainable, wellness-oriented food brands across the Pacific Northwest. Continue reading


