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(Image: Starbird Chicken)

The mystery of new commercial life hatching in the failed 10,000-square-foot Amazon grocery on E Pike has been revealed. The arrival of Starbird Chicken on Capitol Hill will mark new energy for a block that has been darkened for two and a half years.

It will also be an example of what happens when highly optimized, fully leveraged, and fluidly designed corporate strategies cross lines, overlap, and push all their eggs into the same basket in a neighborhood with finger lickin good demographics and spending habits. Continue reading →