By Lilja Purs, UW News Lab
Behind the bar at Capitol Hill’s inclusive sports bar, Pitch the Baby, bartenders tap through cable channels and streaming apps before kickoff, racing to find the night’s games before the first customers ask.
For sports bars across Capitol Hill, the rise of streaming-exclusive broadcasts and complicated — but lucrative — contracts between the leagues and the platforms has turned game day into a complicated and increasingly expensive process.
During the World Cup, things have been easy but when it comes to the regular schedules for big leagues like the MLB and, especially, growing leagues like the NWSL, making sure your Capitol Hill venue has the right service package and subscriptions is only getting harder. Then there’s the challenge of actually finding the right channel or app to click on.
At Pitch the Baby, bartenders check around 10 streaming services each day to make sure customers can watch everything from local women’s soccer to nationally televised matchups, said Mik Noel, a bartender at the bar. What once required a single cable package has become a patchwork of subscriptions.
“We have a lot of platforms, it’s a lot to navigate at times,” Noel said. Continue reading
















